7 Key Performance Indicators (KPIs) Look for When Hiring a Performance Marketing Agency
Return on ad spend (ROAS): This measures the revenue generated by your ad spend. A good performance marketing agency should be able to provide a high ROAS.
Conversion rates: This measures the percentage of visitors to your website who take a desired action, such as making a purchase or filling out a form. A performance marketing agency should be able to improve your conversion rates.
Cost per acquisition (CPA): This measures the cost of acquiring a new customer. A performance marketing agency should be able to lower your CPA.
Click-through rate (CTR): This measures the percentage of people who click on your ad after seeing it. A performance marketing agency should be able to improve your CTR.
Quality score: This measures the relevance and usefulness of your ads and landing pages. A performance marketing agency should be able to improve your quality score.
Customer lifetime value (CLTV): This measures the total value a customer brings to your business over their lifetime. A performance marketing agency should be able to increase your CLTV.
Campaign performance reporting: A good performance marketing agency should be able to provide regular, detailed reports on the performance of your campaigns, including insights and recommendations for improvement.
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In the world of marketing, businesses have two main options: performance marketing and branding. Performance marketing is focused on driving specific...
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